The Missed Opportunity in E-Commerce for the SME Retailer is Surprisingly the Physical Store

Knowing how to differentiate and personalize the customer experience requires honest feedback. Here’s how to gather it quickly and with a high response rate – in real time. Resent research by the Department for Business Innovation & Skills shows that fewer than a third of UK SMEs transact online, staggering when you consider than between[…]

The Physical Web Enabling Next Generation Experiences and Seamless Journeys

Right after Apple revealed the support for iBeacons in iOS7, I together with a couple of colleagues identified a vital gap in all of the ideas on how the Beacon technology could be used. When everyone was talking about using Beacons as a communication device and a solution to create smarter wayfinding, we saw Beacons[…]

How to Drive Loyalty and Better Experiences Through Personalization

Customers are no longer coming to physical stores for the selection or the prices. They can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something that’s[…]