Expert in international B2B technology sales & marketing | Customer Experience blogger & speaker
In today’s highly competitive business climate, being able to attract, serve and satisfy customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, coming back to you again and again.
With 20 years of successful high tech B2B marketing and sales experience I have a strong understanding of the new paradigm in B2B and how to develop sales and marketing teams to maximize a company’s opportunities with a solid customer engagement strategy and operation in place. Join my business network for leaders and that want to succeed in the age of the customer.
My ambition is to help you achieve your goals by providing you with the latest thinking and best practices in customer journey management and customer engagement leading to long lasting relationship with your customers.
// Sven-Olof Husmark
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The era of mobile and wearable computing is in full swing and companies are starting to explore ways to improve their operations and customer experiences using new types of devices and applications. This was evident at Qmatic’s annual partner and client event “Great Experience” where the focus is to deliver new knowledge, inspiration and best[…]
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, a customer coming back to your store. By this I mean a customer who enjoys spending time and money in the[…]
The mobile revolution will inevitably transform most companies business in the next decade and it will trigger a more radical transformation toward systems of engagement. Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need. But mobile engagement is not only for the customers,[…]
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, coming back to your store. Retaining customers and keeping them loyal to your brand is a challenge though. Recent research shows[…]
Sometimes I get the feeling that people believe that everything in the future will happen online and all transactions will be automated without any or with very little human interaction. Success stories with self service solutions such as Taco Bell who recently in an Bloomberg article announced that orders made via their new digital app[…]
Knowing how to differentiate and personalize the customer experience requires honest feedback. Here’s how to gather it quickly and with a high response rate – in real time. Resent research by the Department for Business Innovation & Skills shows that fewer than a third of UK SMEs transact online, staggering when you consider than between[…]
Right after Apple revealed the support for iBeacons in iOS7, I together with a couple of colleagues identified a vital gap in all of the ideas on how the Beacon technology could be used. When everyone was talking about using Beacons as a communication device and a solution to create smarter wayfinding, we saw Beacons[…]
Customers are no longer coming to physical stores for the selection or the prices. They can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something that’s[…]
We are almost through the Holidays and a brand, new and exciting year is ahead of us. A year with more opportunities than ever to impress our customers with the great service and personalization they deserve. This year, inspired by the great book “Oh the places you’ll go” by Dr Seuss, we decided to inspire[…]
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CEO, Egain Group